Press & Media

SkinMedica Launches New Hydrating Complex�

Provides long-term hydration with Hyaluronic Acid

Carlsbad, Calif. - February 27, 2009 - SkinMedica, Inc. launches an intense new serum that works to retain moisture within the epidermis and prevent future water loss.

Superior to other serums of this type, Hydrating Complex™ boasts both high and low molecular weight hyaluronic acid (HA)—the higher weight stays above skin to provide instant hydration as the HA holds 40 times its weight in water, while the lower weight penetrates into skin to rebuild its moisture reservoir. The inclusion of a hyaluronidase inhibitor prevents the breakdown of HA to prolong moisture and the breakdown of elastin resulting in newfound firmness. This innovative treatment also contains three natural sugar compounds to stimulate skin’s natural production of HA.

This concentrated serum also contains Pantothenic Acid and three forms of Vitamin B to synergistically enhance the complexion. Betaine, an amino acid derivative of sugar beet molasses, balances skin’s fluid levels, and the addition of an anti-hyaluronidase prevents the breakdown of hyaluronic acid and elastin. When used in conjunction with daily moisturizer, the result is a more youthful, glowing, and firmer appearance.

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CLINICAL STUDY:

In a recent clinical study, 45 women with self-perceived normal to dry skin used Hydrating Complex for 28 days and discovered the following results:

Immediately after applying the product, 100% of subjects felt their skin was softer and 94% felt it improved the hydration of their skin
With continued use, 94% saw an improvement in smoothness and moisture level in their skin
Overall, 82% of participants communicated excellent or good satisfaction with the product

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Hydrating Complex™ will launch in April 2009 and will be available nationwide at doctor’s offices and medically supervised spas. Visit www.skinmedica.com for locations.

SkinMedica, Inc. is an aesthetic and pharmaceutical company focused on developing, acquiring and commercializing products that improve the appearance of skin and treat dermatologic conditions and diseases.

CONTACT INFORMATION:
Josie Norine
SkinMedica, Inc.
(760) 448-3652
jnorine@skinmedica.com
www.skinmedica.com

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About SkinMedica

SkinMedica, Inc. is focused on developing, acquiring, and commercializing products that improve the appearance of skin. SkinMedica markets and sells to physicians, with a focus on aesthetics, both prescription and non-prescription skin care products. The company's full line of aesthetic skin care products includes the revolutionary TNS Essential Serum® and hallmark TNS Recovery Complex®. The formulations in SkinMedica’s clinical skin care collection enhance skin appearance, reduce signs of aging, and provide other skin care benefits. SkinMedica's primary prescription product, VANIQA® (eflornithine hydrochloride) Cream, 13.9%, is the only FDA-approved prescription product for the reduction of unwanted facial hair in women. SkinMedica is based in Carlsbad, California.

TNS Recovery Complex®, VANIQA®, EpiQuin® Micro, and SkinMedica®, are registered trademarks of SkinMedica, Inc and affiliates.