Press & Media

Introducing Environmental Defense Sunscreen SPF 50+
with UV ProPlex™

Protects the skin with significantly fewer chemicals

Carlsbad, CA - April 13, 2010 - SkinMedica, Inc. launches Environmental Defense Sunscreen SPF 50+ which includes advanced, patented three-layer UV ProPlex™ technology to improve product performance by effecting a more uniform distribution of UV filters on the skin. UV ProPlex helps improve the distribution of sunscreen actives more effectively so 25-30% less actives are used.

"True sun protection guards against both UVA and UVB rays and requires a multifactorial approach that only 'Full-Spectrum' products provide," - commented Richard E. Fitzpatrick, MD, F.A.A.D. and SkinMedica Founder. "Our new SPF 50+ with UV ProPlex™ is the only sunscreen available that provides

1. physical protection preventing UVA/UVB rays from entering the skin
2. chemical protection preventing UVA/UVB rays entering the skin
3. biological protection using potent antioxidants, including green tea, caffeine and vitamin E combined with novel antioxidant picea excelsa to strengthen skins natural defense and fight off free radicals

A highly water resistant full-spectrum UVA/UVB defense sunscreen in a cosmetically elegant formula that is oil free, fragrance-free and PABA-free.

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About SkinMedica

SkinMedica, Inc. is focused on developing, acquiring, and commercializing products that improve the appearance of skin. SkinMedica markets and sells to physicians, with a focus on aesthetics, both prescription and non-prescription skin care products. The company's full line of aesthetic skin care products includes the revolutionary TNS Essential Serum® and hallmark TNS Recovery Complex®. The formulations in SkinMedica’s clinical skin care collection enhance skin appearance, reduce signs of aging, and provide other skin care benefits. SkinMedica's primary prescription product, VANIQA® (eflornithine hydrochloride) Cream, 13.9%, is the only FDA-approved prescription product for the reduction of unwanted facial hair in women. SkinMedica is based in Carlsbad, California.

TNS Recovery Complex®, VANIQA®, EpiQuin® Micro, and SkinMedica®, are registered trademarks of SkinMedica, Inc and affiliates.