Press & Media

Introducing Environmental Defense Sunscreen SPF 50+
with UV ProPlex™

Protects the skin with significantly fewer chemicals

Carlsbad, CA - April 13, 2010 - SkinMedica, Inc. launches Environmental Defense Sunscreen SPF 50+ which includes advanced, patented three-layer UV ProPlex™ technology to improve product performance by effecting a more uniform distribution of UV filters on the skin. UV ProPlex helps improve the distribution of sunscreen actives more effectively so 25-30% less actives are used.

"True sun protection guards against both UVA and UVB rays and requires a multifactorial approach that only 'Full-Spectrum' products provide," - commented Richard E. Fitzpatrick, MD, F.A.A.D. and SkinMedica Founder. "Our new SPF 50+ with UV ProPlex™ is the only sunscreen available that provides

1. physical protection preventing UVA/UVB rays from entering the skin
2. chemical protection preventing UVA/UVB rays entering the skin
3. biological protection using potent antioxidants, including green tea, caffeine and vitamin E combined with novel antioxidant picea excelsa to strengthen skins natural defense and fight off free radicals

A highly water resistant full-spectrum UVA/UVB defense sunscreen in a cosmetically elegant formula that is oil free, fragrance-free and PABA-free.

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About SkinMedica

SkinMedica, Inc. is focused on developing, acquiring and commercializing products that treat dermatologic conditions and improve the appearance of skin. We market and sell to physicians, with a focus on aesthetics, both prescription and non-prescription skin care products. The company's full line of aesthetic skin care products includes the revolutionary TNS Essential Serum™ and hallmark TNS Recovery Complex®. The formulations in our clinical skin care collection enhance skin appearance, reduce signs of aging and provide other skin care benefits.

SkinMedica's prescription products include VANIQA® (eflornithine hydrochloride) Cream, 13.9%, the only FDA-approved prescription product for the reduction of unwanted facial hair in women and EpiQui® Micro Cream (4% hydroquinone) for hyperpigmentation, or "brown spots" that commonly result from aging, inflammation or sun exposure.

SkinMedica is based in Carlsbad, California. For more information, visit: www.skinmedica.com.

TNS Recovery Complex®, VANIQA®, EpiQuin® Micro, and SkinMedica®, are registered trademarks of SkinMedica, Inc and affiliates.